PRIVATE SALE Club Members - TIP #7
STAND OUT at your next tradeshow
Tradeshows are a great way to present your company to new and existing customers.

Here’s how to attract an audience at your next show:
 
• Send a pre-show mailer
    Mail them a promotional product, like the magnetic stick calendar with a note reminding them to save the date of the tradeshow. Don’t forget to include your booth number and how they can reach you during the show.
• Identify high potential customers
    Give everyone passing your booth a piece of candy. Give people who talk with you a pen. When someone talks to you in depth, offer a more valuable item, like a travel thermos.
• Host a drawing
    Rather than giving out a bunch of little prizes, offer a high value gift, like a Nike Golf bag, and you’ll be amazed by the number of customers who seek you out during the show.
• Offer branded bags to every visitor
    Visitors will appreciate having something to drop goodies into and the bag will display your company info - motivating more people to stop by your booth.
For more tips, visit the tradeshow section of our website: www.pens.com/tradeshow